SkyRail Adventure is a 54km mountain scenic railway traversing cloud seas, valleys, and alpine villages, offering a 'slow travel' experience through the Swiss Alps.
After launching premium carriages with 30% price increase, market awareness was insufficient. Team lacked livestreaming and content experience, requiring external support.
Moving train had unstable signals and filming challenges requiring safety considerations; needed to prove content could directly drive ticket sales. - Required portable livestreaming system - Travel content must be delivered to channels within 24 hours - Partner creators must align with brand tone - OTA listing needed to coordinate with early bird/journey products - Data needed to feedback to scheduling and customer service
Train journey became popular content theme, continuously attracting user-generated content.
Weekday trains and merchandise sales significantly improved.
Team mastered livestreaming and AI tools, capable of independent replication.
“They made complex mountain livestreaming as controllable as building blocks. AI tools let us use data to guide routes, pricing, and content for the first time.”
Book a strategy session with One World Global Travel, and we will design the next steps for content + creators + advertising based on your brand, audience, and budget.
Book Strategy Session