Sunrise Bay Resort is a 220-room beachfront luxury resort featuring French-inspired design, targeting affluent travelers aged 28–45 and global content creators.
The brand historically relied on traditional travel agencies and OTAs, with fragmented digital channels. Post-renovation, the resort added 32 beachfront pool villas and art installations, requiring a relaunch campaign that balanced brand elevation with conversion.
How to attract high-net-worth travelers, increase brand premium, and activate international creators in a short timeframe was the core challenge. - Brand tone upgrade required more magazine-quality content expression - International traveler return necessitated bilingual narratives and multilingual subtitles - Needed to prove new experiences could drive higher room rates and longer stays - Budget concentrated in 6 weeks demanded rapid iteration and real-time monitoring - Internal team needed to master replicable methods to support year-round campaigns
Magazine-quality photography + creator content built breakout assets.
Premium suites and extended-stay products showed significant performance.
Social listening and NPS scores showed significant improvement.
“One World Global Travel seamlessly integrated photography, creators, and advertising. For the first time, we saw hotel content that looked like a fashion editorial while driving real booking data.”
Book a strategy session with One World Global Travel, and we will design the next steps for content + creators + advertising based on your brand, audience, and budget.
Book Strategy Session